RedRoots Festival | “RedHead Days” Rebrand
The “Redhead Days” festival, located in Tilburg, Netherlands, is an annual gathering of tens of thousands of people, including many thousands of redheads from over 80 countries. It is the oldest, largest, and most spectacular redhead festival in the world. Focusing on their core values of Connection, Pride, and Recognition, I’ve created a fictional rebrand that more closely resonates with their values and the experiences they offer redheads like me!
SUMMER 2023
Poppy | Face Care Beauty Brand
Introducing Poppy, a skincare brand targeted towards Gen Z consumers, representing purity and safety with a focus on dry sensitive skin. Having dry, sensitive skin myself, it’s hard to find the right products that are easy to understand. I wanted to create a simple, step-by-step skin care routine product line for people like me, looking for something simple, effective, and fun!
SUMMER 2024 - SPRING 2025
Foundation For the Future | KBC Anniversary Book
In 2023, Kadant Black Clawson (KBC) celebrated their 150th year anniversary in Fiber Processing. To honor this success, we created an informative timeline picture book displaying significant points in history that led to KBC’s accomplishments today.
SUMMER 2023
Goalify is an app that helps empower users to start working toward achieving their future goals and becoming more financially confident. Track your progress, educate yourself, improve your financial habits — all in one place for your convenience.
Goalify | App - Group Research Project
FALL 2024
FALL 2022
These safety tees were specifically created for the Kadant Black Clawson (KBC) shop workers, helping to promote company safety guidelines while also giving workers an alternative uniform to stay cool in the summer heat.
Shop Safety Tees! | Annual KBC Safety Shirts
Coldplay’s popular 2015 album “A Head Full of Dreams” showcases metaphorical and subtextual expressions about love, hope, spirituality, and gratitude. I chose to redesign the LP cover, focusing on the display of emotions about moving on, journeying into the sun with head held high and bright colors painting the way.
A Head Full of Dreams | LP Cover Redesign
FALL 2022
Frozen Palette | PhotoBook
Ice cream can symbolize many things: happiness, youth, life, and extravagance. As an ice cream lover, I wanted to capture the visual beauty and excitement these delicious offerings hold within us all. Frozen Palette is a colorful photo document book displaying delicious desserts in youthful and exciting compositions, allowing you to connect with your younger self.
SUMMER 2023
AIM | Typographic Magazine
Archery represents precision, focus, discipline, and the ability to achieve a goal with deliberate action, highlighting the importance of concentration and control. AIM is a striking look into an adventurous, yet tranquil lifestyle for archery enthusiasts that releases spiritual growth and leaves an inspirational mark.
SUMMER 2023