AIM | TYPOGRAPHIC MAGAZINE
AIM is a striking look into an adventurous, yet tranquil lifestyle for archery enthusiasts that releases spirit and leaves an inspirational mark.
This magazine series is comprised of a complex visual language system with multiple typographic variables placed throughout various spreads. It explores typographic settings, composition, hierarchy, and structure to communicate the essence of archery objectively and subjectively.
Adobe InDesign // Adobe Photoshop
Fall 2022
Wordmark Sketches & Iterations
Spread Concept Sketches
Typeface Studies
Digital Concept Experiments
Experimenting with different grids to convey different concepts, ultimately leading to a new concept displaying type in motion.
Visual System Guide
Text and Imagery Sources
Text:
Vilchis, R. (2020, August 16). These Uber Drivers are Stressed, Archery Soothes Them. The New York Times. Retrieved from https://www.nytimes.com
Well, Watch Me: An interview with Paralympic Archer Lia Coryell. Madda Fella. (n.d.). Retrieved from https://www.maddafella.com
Images:
Cover: Nasya-nassya. (2022). TLOU2 cosplay Ellie Williams - Fuji superia 400. Deviant Art: TLOU2 cosplay Ellie Williams . Retrieved from https://www.deviantart.com
Table of Contents: Bohm, F. (2022). Using a Hinge Release for Hunting. Fred Bohm. Retrieved from http://www.fredbohm.com/.
Feature Article page 1: New york city times square shops advertising. (n.d.). PIX4FREE. Retrieved from https://pix4free.org
Feature Article pages 2 + 3: RODNAE Productions. (2021). Pexels. Retrieved from https://www.pexels.com
Interview Article pages 1,2, and 3: Shpigel, B. (2021). Lia Coryell. The New York Times. The New York Times. Retrieved from https://www.nytimes.com
All text and imagery used throughout this project are retrieved from the following;